ROXANE UFFREN

Work / bel RTL

A touchscreen game in a bel RTL airstream, for a brand activation

An interactive brand activation game, played on a touchscreen inside a branded airstream.

  • Advertising campaign
  • Touchscreen game
  • Production
Client
bel RTL
Studio
Onetec

Context

bel RTL has a famous radio game: the Suitcase Game. We turned it into a physical game, inside an airstream that looks like the brand.

Visitors playing the bel RTL airstream game at an event

Phase 1: Brainstorm

Everyone had to be able to play in a few seconds. So we started with the concept. I made three mockups, each budgeted from A to Z.

Concept render of the inside of the bel RTL stand, first project idea

Phase 2: The game on a touchscreen

I designed the whole game and its interactions, together with the developer. Everything follows bel RTL's design guidelines.

Close-up of the touch game interface inside the branded suitcase Live leaderboard screen on the bel RTL game stand

Phase 3: Planning and feasibility

I managed the suppliers, sent the technical and design files, and followed the production deadlines.