Advertising Campaigns
Brand Activation is a marketing strategy focused on driving consumer action and building long-term emotional connections through interactive experiences. It aims to make a brand "come to life" by engaging audiences directly via live events, immersive physical installations, or digital campaigns.
At OneTec, I worked alongside creative Project Managers to facilitate workshops where we brainstormed innovative ideas for our clients. As a Project Designer, I was responsible for the entire creative and operational flow: I developed the initial concepts and created all mockups, UX/UI designs, and high-fidelity prototypes. Beyond design, I managed supplier relations, including cost estimation and delivery deadlines, while working closely with inspiring developers and proactive technicians to solve technical challenges and ensure seamless project execution.
